Even with advances in technology, the home buying and selling process remains unfamiliar and often times emotional for most consumers. Although being tech savvy, consumers still depend on agents to help navigate the process, give insight into and perspective on properties, provide local market expertise, and negotiate on their behalf. Because of the magnitude of the buying or selling decision, the size of the asset that underlies that decision, and the emotional responses it frequently triggers, the vast majority of consumers will continue to rely upon agents and brokers for the foreseeable future.
